The advent of digital wallets and digital currencies are about to change the way we traditional bank. We're entering a near era of the personalization of finances that we’ve never seen before, one where the power will be in the hands of the individual. Many of today’s financial platforms, including digital banks, try to mimic the social media and supply chain platforms of the late 2000s. But finance is now entering into the personalization era, where users of finance have increasingly greater control over their own data and the value being transacted. This will have an effect on how financial institutions will need to be organized in the future. The personalization of finance is not about banks offering more personalized products or services. It is about the users of finance being able to create their own solutions based on financial tokens, blockchain and other new technologies in a networked world. “The Great Transition: The Personalization of Finance is Here,” has already received rave reviews into the personalization of finance.